STUDY PROGRAMME PLAN
|
Course units |
ECTS credits |
|
1st YEAR |
60 |
|
1 SEMESTER |
30 |
|
Compulsory course units |
30 |
|
Management* |
3 |
|
Strategic Management* |
3 |
|
Public Relations History and Theory |
6 |
|
Design Thinking |
6 |
|
Creative Management and Leadership |
6 |
|
Communication Theories for Contemporary Society |
6 |
|
Master Thesis Project 1 |
6 |
|
2 SEMESTER |
30 |
|
Compulsory course units |
30 |
|
Research Methodology |
6 |
|
Public Relations Practice and Strategic Management |
6 |
|
Omni Channel Marketing and Communication |
6 |
|
Master Thesis Project 2 |
6 |
|
Digital Public Relations |
6 |
|
2nd YEAR |
30 |
|
3 SEMESTER |
30 |
|
Compulsory course units |
18 |
|
Master Thesis |
18 |
|
Alternatively elective course units |
12 |
|
Conflict Management |
6 |
|
Intellectual Property |
6 |
|
Practicum of Data Analysis |
6 |
* – Course units are compulsory for students who have not studied it during their bachelor’s studies.
General competences and learning outcomes
Personal and Social abilities
- Interpersonal (interaction) skills
- The students will be able to understand psychological reactions of people;
- The students will be able to understand the dynamics of social conflicts and manage them.
- Ethical commitment and social responsibility
- The students will be able to apply ethical attitudes and values, to understand the importance of social responsibility;
- The students will be able to apply sustainability principles and make decisions based on sustainable development.
Subject specific competences and learning outcomes
Knowledge and its application
- Decision making
- The students will be able to make informed decisions;
- The students will be able to understand the complexity of decision-making, the process and consequences applying critical and constructive thinkin
4. Ability to organize and plan
- The students will know, how to organize management activities, lead a team and be responsible for performance results;
- The students will be able to create and apply public relations management knowledge-based solutions;
- The students will be able to create innovative public relations management projects and lead them;
- The students will be able to plan and organize internal and external communication activities with the organization’s employees and stakeholders.
- Ability to lead
- The students will be able to creatively apply leadership methods / practices in professional problematic / crisis situations;
- The students will be able to manage the activities of employees in global and local contexts, in complex and diverse situations.
Research skills
- Scientific research skills
- The students will be able to select, systematize and critically evaluate scientific research in the field of public relations management;
- The students will be able to develop and independently conduct research in the field of public relations management;
- The students will be able to present decision of public relations management field based on the results of the scientific research.
7. Abilities to systematize and analyze information
- The students will be able to communicate effectively, fluently and persuasively, in writing and orally in at least one foreign language, discuss current issues in public relations management ;
- The students will be able to select and systematize information from various sources and to analyze it, integrating the knowledge of different fields on the topic of public relations management;
- The students will be able to independently develop and expand professional competence through lifelong learning.
Special abilities
8. Public information management and evaluation skills
- The students will be able to develop, manage and evaluate the organization’s public information, systematically applying modern management theories for global, complex, uncertain environments;
- The students will be able to design and develop public information campaigns;
- The students will be able to evaluate operational efficiency by providing recommendations to employees and stakeholders of the organization.
9. Ability to maintain the organization’s image
- The students will be able to form and maintain the image of the organization in the internal and external environment;
- The students will be able to create and maintain a communication ecosystem between the organization’s employees and stakeholders;
- The students will be able to create and implement external and internal organization’s communication crisis management solutions.
10. Ability to develop operational strategies using marketing techniques
- The students will be able to apply marketing methods for public relations management.
- Choose a study programme
- Fill in the application form at apply.mruni.eu
- Pay the non-refundable application fee (for non-EU citizens – 100 euros, for EU-citizens, MRU alumni, and Ukrainians – 50 euros)
- Receive your application evaluation results
- Confirm your acceptance by paying the first-year tuition fee and 50 euros registration fee (non-refundable)
- Sign the study contract
- Start Temporary Residence Permit application procedure
- Register to studies
Required documents:
- Bachelor degree or equivalent first university degree diploma (3-year study duration minimum)
- Academic transcripts of each study year
- Document proving English language level
- Motivational letter (please note that the authenticity of the motivation letter will be verified using specialized software, so it should be written without AI assistance)
- Passport copy
Additional educational documents might be required depending on the country of residence.
Provided documents must be in color, have no cut corners (high quality scan).
Notes:
- The minimum 60% of maximum possible GPA is required in order to be considered for admission.
- By submitting the documents applicant agrees for one’s information to be shared with other institutions that the University might refer to while processing the academic verification.
- Applicants might be asked to participate in additional knowledge evaluation.
By submitting the documents applicant agrees for one’s information to be shared with other institutions that the University might refer to while processing the academic verification.
Applicants might be required to take entrance examination or motivational interview.
Required level – B2
Assessments of English language proficiency certificates equivalent to level B2:
- TOEFL IBT 72-94
- IELTS 5.5-6.5
- PTE score 59-75
- DUOLINGO 100-125
If you do not have a certificate proving your English language proficiency level, you can take the University Online English language level test. You will be able to choose this option while filling in the application. The test is free of charge.
Certificate is not required if your native language is English or if your previous studies were conducted fully in English language.
- If original educational documents are not in English, Lithuanian or Russian languages it has to be supplemented with an official translation
- Official translation has to be confirmed by a sworn translator’s signature, notary, apostille or consular legalisation
- If original educational documents are in English, Lithuanian or Russian language, scanned copies are enough
- Accepted students shall present their original educational documents to the International Office upon arrival to studies
Country Specific Requirements can be found here.
Recognition of Foreign Qualifications
- The evaluation and recognition of prior qualifications is a part of Mykolas Romeris University (MRU) admissions process.
- By submitting the online application you confirm that the documents are legitimate and that MRU can verify the authenticity of the documents by contacting its issuing authority and national ENIC/NARIC centre.
- Documents uploaded must be in good condition and in full colour. Documents issued in languages other than English, Russian, or Lithuanian must be accompanied with an official translation into English or Lithuanian.
- Before you apply make sure that you have a complete documentation package and that your qualifications are giving access to higher education according to the study programme level you are applying for at the MRU.
Recognition Criteria
- The purpose of an assessment is to compare a foreign qualification with a similar level qualification awarded in Lithuania according to quality, profile, content, workloads and learning outcomes.
- Your qualification will be assessed according to specific requirements for the programme you are applying for and whether your academic results are sufficient for studies at the MRU.
Right to Appeal
Recognition decisions can be appealed against to the Academic Recognition of Foreign Qualifications Concerning Higher Education Appeal Committee under the Lithuanian Ministry of Education and Science.
All appeals with supporting documents must be submitted to:
Centre for Quality Assessment in Higher Education
Ph.: +37052104778
Email: recognition@skvc.lt
Address: SKVC, A. Goštauto st. 12, LT-01108, Vilnius, Lithuania
The procedure of evaluation and recognition of academic qualifications
Application fee (non-refundable):
- for Non-EU citizens – €100
- for EU citizens and MRU Alumni – €50
Registration fee (non-refundable):
- €50
Tuition fee (EU/Non-EU citizens) per 1 academic year: €4606 per one academic year (2025-2026).
Payment information will be provided in the invoices issued in your online application form.
Student continues to pay the same tuition fee which was implied at the time of the admission.
E-mail: study@mruni.eu
Phone: +370 5 271 4700
WhatsApp: +370 6 564 6682
Office: L-305
Graduate of the programme
For some years I wanted to consolidate and advance my knowledge of public relations, and when I learned from my Vilnius colleagues about the international PR management programme at MRU, I was very excited to take this opportunity. And every step of the way proved to be a wonderful and unforgettable experience!
I greatly enjoyed a combination of instruction on a broad set of cutting-edge topics with freedom to deeply explore the issues that interested me most. The independent work felt even more rewarding because you could always get invaluable feedback and guidance no matter how narrow and specialized your focus was.
The programme has a strong practical orientation drawing on extensive professional experience and connections of the faculty members who organize exciting study visits and invite interesting guest speakers.
Another great advantage of studies at MRU is a multi-cultural environment created by a diverse student body and internationally educated and experienced teachers. For many PR practitioners working across cultures is a major challenge, and here you get invaluable insights in cross-cultural communication and firsthand experience of the unique North European atmosphere, in and out of classroom. You can really feel how academic and everyday life merge to create a truly global perspective on the field of communication and PR!
And I want to express deep gratitude for the warm welcome and wholehearted support that I – and other members of the Ukrainian academic community – received in this university, this city, and this country. Thank you!
Graduate of the programme
Studying Public Relations Management at Mykolas Romeris University provided me an educational experience, that allowed me to improve myself in many aspects. The program equipped me with valuable insights that will contribute to both my professional career and personal life. Following my bachelor’s degree and work experience, I wanted to gain more knowledge in Public Relations, and I chose to pursue a master’s degree in this field, my decision was supported by the University’s notable success in social education.
Public Relations Management master’s degree program at Mykolas Romeris University met my expectations in every regard. The lecturers and professors demonstrated a supportive approach, provided valuable assistance to students. The lectures offered rich content and effective teaching methods, and same time cultural activities and individual/group projects significantly contributed to my personal and professional development. I am confident that the skills and knowledge acquired during this program will greatly benefit me in various aspects of my life. Moreover, the educational experience allowed me to explore the richness of Lithuania as a student-friendly country. Vilnius is an excellent city in terms of culture and history, and offers many activities to students. Additionally, Lithuania’s natural beauty consistently impressed me throughout my education.
Overall, Public Relations Management master’s degree program played an important role in my personal development. The knowledge and experiences I gained at Mykolas Romeris University will certainly be a great guide in shaping many aspects of my life.
Graduate of the programme
Studying Public Relations Management at Mykolas Romeris University in Lithuania was an enriching experience that significantly shaped my career trajectory. This program not only provided a solid foundation in public relations principles but also integrated essential management concepts, offering a comprehensive understanding of both fields.
Throughout the program, I had the opportunity to delve into various aspects of public relations, including strategic communication, media relations, and crisis management. Simultaneously, the emphasis on business management equipped me with valuable skills in leadership, decision-making, and project management, which are crucial in today’s professional landscape.
What set this program apart was its practical approach to learning. Through case studies, group projects, and real-world simulations, I gained hands-on experience and developed critical thinking abilities essential for success in the field. Additionally, the program’s faculty comprised industry experts who provided invaluable insights and mentorship, further enhancing the learning experience.
Furthermore, Mykolas Romeris University’s global perspective enriched my understanding of public relations in diverse cultural contexts. Interacting with classmates from various backgrounds broadened my perspective and facilitated cultural exchange, preparing me for the globalized nature of the industry.
Overall, studying Public Relations Management at Mykolas Romeris University not only equipped me with the necessary knowledge and skills but also fostered personal and professional growth. I am confident that the program’s holistic approach and practical focus have prepared me to thrive in the dynamic field of public relations.
Graduate of the programme
I’m Peace Esperance Mukanoheli from Rwanda, and I studied Public Relations Management at Mykolas Romeris University (MRU) in Vilnius, Lithuania from 2022 to 2024.
After discussing with a friend, I researched and chose Lithuania for my studies. Lithuania offers a strong education system, reputable universities, various English-language study programs, and affordable living costs. People here are welcoming, the food is delicious, Lithuanians value nature, and transportation is reliable.
I would definitely recommend studying at MRU due to its affordable tuition and cost of living. The admission process is easy, and the university provides support with visa procedures. The International Students Office is always ready to help before and after joining the university.
MRU offers their programs in English which is helpful to the international students to pursue their studies in English, it provides the internship in different countries which help students build valuable contacts and enhance their career prospects without segregation based on gender, race or religion.
The MRU has well equipped classrooms, library and technology which contribute to a conducive learning environment, all learning facilities/ material are on Moodle (The system used by the student and University), the studies are conducted online or in person and the school gives the opportunity to the students to work during the day because the lectures are given during evening and the professors are so helpful and supportive.
Graduate of the programme
The public relations management studies were driven by a desire to improve the skills needed at work. Since the programme was offered by more than one university at the time, I had to choose where I would like to gain my knowledge. The choice to study for a Master’s Degree at Mykolas Romeris University was determined by several aspects. First, MRU offered the opportunity to combine work and full-time studies in the evenings. The second reason was the multi-layered nature of the public relations management study program, i. e. harmonization of both public relations and management subjects.
The choice of university met my expectations. And today I can confidently say that it has had a decisive impact on the positive changes in my career. MRU provided not only new knowledge (after all, it is also provided by other universities), but also the opportunity to get acquainted with those people who not only teach, but also live in the subject being taught – work in the field being taught, provide consultations, and so on. New acquaintances, the abundance of projects, the desire of teachers to be included in the circle of specialists in the subject taught not only helped to gain knowledge, but also to create a desire to go further and look deeper. I think the success of MRU is that with its liberalism it allows the student to unfold what he/she has best. So I would like to wish the university not to be afraid of challenges and to be modern and bold.