Communication and Digital Marketing

Field of study	Communication
National Code	6121JX055
Degree awarded	Bachelor of Social Sciences
Duration	3 years
Language	English
Tuition fee	€2954 per one academic year (2024-2025)

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How does social media influence our everyday lives? What impact does digital advertising have on online and in-store sales? How to choose an audience and provide them with engaging and creative content?

All these questions and more are introduced, discussed and answered while studying for your undergraduate degree in Communication and Digital Marketing.

Study the field of communications in Lithuania, in one of the best universities in Vilnius, will provide you with a wholesome education in today’s fastest-changing field. Communication and Digital Marketing are moving quickly. Each day brings new challenges in creativity, social media management and public relations. At MRU, our studies will help you learn to stay on top of digital marketing trends and teach you to transmit your creative ideas to the right audience.

In conjunction with detailed knowledge of digital marketing and communication studies, with us, you will also learn project management and creativity skills. This knowledge will be instrumental for you to build a successful career in advertising and communications industry.

Study in Europe, in the progressive country of Lithuania, where e-business has taken root with the provision of the fastest internet in the world. Take your studies in English and learn one or more additional languages during your 3-year bachelor studies. To take full advantage of these studies, you will be required to wield your English at B2 level or higher.

Like with every study programmes, choosing to study in Vilnius with MRU, you will be able to participate in Erasmus+ program and go to your chosen European university to study and work an internship. You will receive 180 ECTS credits upon graduation. Students that have completed this course will be able to work as SEO or SEM specialists, as well as in marketing, communications, public relations, content management and other marketing and creative industry fields.

MRU provides truly affordable studies. Scholarships available for many students and more information on that can be found here. We also provide help with residence permits for all international students.

Check out our Communication and Digital Marketing lecture content below and decide if this program is best for you. Contact us if you have more questions. If not, hit that Apply now button and get your degree started!

Find out 6 Reasons to Study in Lithuania!

Programme Director

Lect. Gintarė Gulevičiūtė
Email gintare.guleviciute@mruni.eu

Relevant information

Study Content

STUDY PROGRAMME PLAN

Course units	ECTS credits
1st YEAR	60
1 SEMESTER	27
Compulsory course units	27
Basics of Communication Theory	6
Basics of Marketing and Social Networks	6
Philosophy	6
Psychology	6
Professional Foreign Language (English / French / German) 1	3
2 SEMESTER	33
Compulsory course units	33
Basics of Public Relations	6
Basics of Creative Industries	6
Electronic Business and Startups	6
Creative Management and Leadership Methods	6
Introduction to Digital Marketing	6
Professional Foreign Language (English / French / German) 2	3
2nd YEAR	60
3 SEMESTER	30
Compulsory course units	24
New Media Communication and Journalism in the Era of Disinformation	6
Digital Content and Computer Graphics	6
Creative Writing and advertising Texts	6
Ethics and Law Communication	6
Alternatively elective course units	6
Asian Community: Culture and new Media	6
Integrated Project	6
4 SEMESTER	30
Compulsory course units	30
Introduction to Research Methodology	6
Gamification Methods and Technologies	6
Term Paper	6
Digital Advertising Design	6
Social Network Marketing and Data Analytics	6
3rd YEAR	60
5 SEMESTER	30
Compulsory course units	24
Image Management	6
Internship	18
Alternatively elective course units	6
E-publishing	6
Information Crisis Management	6
Production and Film Industry	6
6 SEMESTER	30
Compulsory course units	24
Bachelor Thesis	18
Elective Study Subject	6
Alternatively elective course units	6
Business Communication and Negotiation	6
Fundamentals of Conflict Studies	6
Management of Marketing Projects	6

Learning Outcomes

General competences and learning outcomes

Personal and social abilities

Ability independently research and learn in the field of communication and digital marketing achievements, new media and other emerging technologies, trends, and prospects of Lithuania and the world, understanding of the principles of self-help and ability to adapt them ensuring continuous development in changing socio-economic environment;
Ability to ensure effective traditional and digital communication and collaboration in the traditional virtual environments for organizing media projects.

Subject specific competences and learning outcomes

Knowledge and its application

Ability to use socially responsible communication and digital marketing creatively with virtual work environments in defending the universal values of human rights, freedom of speech and freedom of information;
Ability to put into practice the scientific knowledge of digital marketing technology use cases and evaluate the development potential of digital marketing technology to carry out innovative projects by using the acquired knowledge in new and unfamiliar environments;
Ability of graduates to use socially responsible communication technology and creative expertise in innovation and ability to use social networks, developing projects in the electronic space.

Research skills

Ability to independently research and analyze the scientific literature, to think systematically and critically, to see the problematic issues of theory and practice;
Ability to evaluate the organization’s philosophy and scientific concepts critically, to provide scientific and social analysis of the texts;
Ability to assess the environmental conditions resulting from groups of people and individuals in relationships, ability to select relevant information, to organize, evaluate, develop logical approach;
Ability to integrate different approaches to study and communicate in a correct communication using scientific terminology, ability to choose and apply appropriate analytical approaches, quantitative and qualitative methods.

Special abilities

Ability to organize the communication process for traditional and digital environments in fast changing environment, to develop and manage communication and media development projects, taking into account the interests of organizations, institutions, communities and other communication participants and the needs of target audiences;
Ability to understand the characteristics of modern communication and digital marketing technologies to analyze their applicability in the social, designs economic and cultural learning, effective and creative public environments fulfil their implementation strategies, adoption of sustainable solutions;
Ability to know and choose communication evaluation methods and to measure the results of communication activities;
Ability to understand how communication and digital marketing technologies form modern communication, including the development of interdisciplinary and international range, structure and understand how via creative communication the added value in the society, economy and culture is created.

Study Organization

Studies for the academic year 2024-2025 will start from September 1st and will be held physically on campus. Full-time studies on Campus are organized on weekdays from 9:00 to 16:00.There are no more than four classes per day. If some students will not be able to arrive on time due to serious reasons (ex. prolonged TRP application procedure), they will be able to join the courses online for the first semester.

Admission Steps

Choose a study programme
Fill in the application form at apply.mruni.eu
Pay the non-refundable application fee (for non-EU citizens – 100 euros, for EU-citizens and MRU alumni – 50 euros)
Receive your application evaluation results
Confirm your acceptance by paying the first-year tuition fee and 50 euros registration fee (non-refundable)
Sign the study contract
Start Temporary Residence Permit application procedure
Register to studies

Admission Requirements

Required documents:

Secondary education diploma or equivalent including final grades
Document proving English language level
Motivational letter (please note that the authenticity of the motivation letter will be verified using specialized software, so it should be written without AI assistance)
Passport copy
Additional educational documents might be required depending on the country of residence.

Provided documents must be in color, have no cut corners (high quality scan).

Notes:

By submitting the documents applicant agrees for one’s information to be shared with other institutions that the University might refer to while processing the academic verification.
Applicants might be asked to participate in additional knowledge evaluation.
There are no limits regarding age, but please note, if you have taken a gap of 5 years or more after high school graduation, we may ask you to take additional tests.

English Language Requirements

Required level – B2

Assessments of English language proficiency certificates equivalent to level B2:

TOEFL IBT 72-94
IELTS 5.5-6.5
PTE score 59-75
DUOLINGO 100-125

Applicants with B1 level are still welcome to apply with additional conditions*

Assessments of English language proficiency certificates equivalent to level B1:

TOEFL IBT 42-71
IELTS 4.0-5.0
PTE score 43-58
DUOLINGO 60-95

If you do not have a certificate proving your English language proficiency level, you can take the University Online English language level test. You will be able to choose this option while filling in the application. The test is free of charge.

Certificate is not required if your native language is English or if your previous studies were conducted fully in English language.

*Applicants with an English language proficiency level of B1 may still be considered for admission. However, it is a condition of acceptance that these students undertake additional English language courses (Minor studies) during their first year of study. This is to ensure they reach the required B2 level by the end of their first academic year. More information here.

Documents Legalization

If the original educational documents/transcripts are in English, Lithuanian or Russian with an apostille (if required) on the scanned original, no translation needed.
If original educational documents/transcripts are not in English, Lithuanian or Russian languages, then they have to be supplemented with an official translation.
The official translation has to be confirmed with the sworn translator’s signature or official notarization.
Accepted students shall present their original educational documents/transcripts to the International Office upon arrival to begin their studies.

Country Specific Requirements

Detailed information here.

Country	Documentation requirements
Armenia	Mijnakarg Yndhanur Krtoutian Attestat Mijnakarg Yndhanur Krtoutian Attestat Document of Unified State Examination Results (Единые госэкзамены) for admission to higher education institutions in Armenia
Azerbaijan	Orta təhsil haqqżnda attestat Orta təhsil haqqżnda attestat Official results of the state examination for admission to higher education institutions in Azerbaijan organised by TQDK or DIM
Bangladesh	Higher Secondary Certificate Higher Secondary Certificate Academic Transcript of the Higher Secondary Certificate Secondary School Certificate Academic Transcript of the Secondary School Certificate
Belarus	Atestat Atestat (атэстат аб агульнай сярэдняй адукацыi); a letter issued by the school providing information on the results of the passed school leaving examinations.
Cameroon	General Certificate of Education original General Certificate of Education (ordinary and advanced levels) the official statement of General Certificate of Education (ordinary and advanced levels) scanned and e-mailed from official GCE Board email address to recognition@mruni.eu or posted directly to Mykolas Romeris University, Ateities str. 20 LT-08303 Vilnius, Lithuania, Lithuania by Cameroon General Certificate of Education Board in a sealed and stamped envelope documents attesting to any periods of post-secondary education (if any)
China	Senior Secondary School Senior Secondary School Graduation Certificate issued jointly by the school and local department of education Academic transcript for the last three years issued by the school Verification report in English for the Huikao or the new Academic Proficiency Test (Xueye Shuiping Ceshi/Kaoshi) results issued by CHESICC (www.chsi.com.cn/en/) Verification report in English for the Chinese National University Entrance Examination (GaoKao) issued by CHESICC (www.chsi.com.cn/en/) Please refer to General Documentation Requirements for more information.Please note that all documents issued in Chinese should be supplemented with an official translation into English, Russian, or Lithuanian. A translation is considered to be official when it is bound to a certified true copy of the document in the original language and is attested by the translator’s signature.
Congo (Democratic Republic of Congo)	Secondary Education Diplome d’Etat (original) Bulletin for the last 3 years of schooling with examination results included (original)
Denmark	Secondary Education Bevis for Studentereksamen or Bevis for Højere Teknisk Eksamen or Bevis for Højere forberedelseseksamen or Bevis for Højere handelseksamen. Please note that all documents issued in Danish should be supplemented with an official translation into English, Russian, or Lithuanian. A translation is considered to be official when it is bound to a certified true copy of the document in the original language and is attested by the translator’s signature.
Egypt	Thanawiyya al-A’aamaI General Secondary Education Certificate (Thanawiyya al-A’aamaI) as issued in Arabic official General Secondary Education Certificate examination results completed after 12 years of education indicating all the subjects and grades earned issued in English and by the Ministry of Education and legalised by the Lithuanian Embassy in Egypt https://eg.mfa.lt/en (original)
Estonia	Gümnaasiumi Lõputunnistus Gümnaasiumi Lõputunnistus Hinneteleht Riigieksamitunnistus Please note that documents issued in Estonian should be supplemented with an official translation into English, Russian, or Lithuanian. A translation is considered to be official when it is bound to a certified true copy of the document in the original language and is attested by the translator’s signature.There is no need to apply for recognition of credentials issued starting from 2019 as they are recognised automatically.
France	Baccalauréat Diplôme du Baccalauréat Relevé de Notes Please note that all documents issued in French should be supplemented with an official translation into English, Russian, or Lithuanian. A translation is considered to be official when it is bound to a certified true copy of the document in the original language and is attested by the translator’s signature.
Ghana	Senior Secondary Certificate original WAEC Senior Secondary Certificate (please note that we do not accept certificates issued by third parties, such as schools) Result Checker Card’s serial number and pin code for us to be able to check your examination results online at ghana.waecdirect.org
India	Senior Secondary Examination Certificate Secondary school (X) certificate with mark sheet Apostilled original senior secondary (XII) examination certificate with mark sheet
International Baccalaureate	International Baccalaureate Diploma of the International Baccalaureate International Baccalaureate programme results certificate The login details to enable SKVC to check the examination results online at http://www.ibo.org/
Ireland	Leaving Certificate Leaving Certificate (Provisional certificates are accepted only for current graduates)
Italy	Diploma Diploma Certifica (Esame di Stato) A document issued by the school and providing information on the following: detailed grades of final examination (grades by subjects) marks obtained at the end of the last year of schooling (e.g.Pagella scolastica)
Kazakhstan	Аттeстат жалпы орта білім туралы Аттeстат жалпы орта білім туралы Жалпы орта білім туралыаттeстатка косымша Ұлттық бірыңғай тестілеу Сертификат (Unified National Testing Results Certificate) or Кешенді тестілеу Сертификат (Complex Testing of applicants Results Certificate)
Kyrgyzstan	Жалпы орто билим женунде аттестат (аттестат о среднем общем образовании) Жалпы орто билим женунде аттестат (or other equivalent document) Appendix (жетишкен бааларынын жыйынтык) to the Жалпы oрто билим женунде аттестат Document on Results of National Test (Жалпы республикалык тестирлөө/Общее тестирование) rganized by Центр оценки в образовании и методов обучения
Latvia	Atestāts par vispārējo vidējo izglītību Atestāts par vispārējo vidējo izglītību Sekmju izraksts Vispārējās vidējās izglītības sertifikāts There is no need to apply for recognition of credentials issued starting from 2019 as they are recognised automatically.
Nepal	Higher Secondary Examination Certificate Original Higher Secondary Examination Certificate attested by the National Examinations Board (NEB) and legalised by the Ministry of Foreign Affairs of Nepal Original Higher Secondary Examination Academic Transcript attested by the National Examinations Board (NEB) and legalised by the Ministry of Foreign Affairs of Nepal School Leaving Certificate School Leaving education academic transcript
Nigeria	Senior School Certificate WAEC or NECO Senior School Certificate; Please note that we do not accept certificates issued by third parties, such as schools; Scratch Card serial number and pin code for us to be able to check your examination results online. Your results have to be available at www.waecdirect.org or www.mynecoexams.com/results/ Official Academic Transcript of Higher Education Qualification (post- secondary ND or Bachelor studies of at least one year workload). Official Academic Transcript (original or certified true copy) scanned and e-mailed from official university registrar’s email address to recognition@mruni.eu or posted directly to the Mykolas Romeris University (International Admissions, Ateities str. 20, LT-08303 Vilnius, Lithuania) in a sealed and stamped envelope.
Pakistan	Higher Secondary Certificate: Higher Secondary School Examination Certificate attested by the Inter Board Committee of Chairmen (IBCC) and the Ministry of Foreign Affairs (original) Higher Secondary School Examination Certificate Statement of Marks attested by the Inter Board Committee of Chairmen (IBCC) and the Ministry of Foreign Affairs (original) Secondary School Examination Certificate attested by the Inter Board Committee of Chairmen (IBCC) Secondary School Examination Certificate Statement of Marks attested by the Inter Board Committee of Chairmen (IBCC)
Poland	Świadectwo Dojrzałości Świadectwo Dojrzałości Świadectwo ukończenia
Philippines	Secondary Education Diploma supplemented with an Authentication Certificate issued by the Department of Foreign Affairs Secondary Student’s Permanent Record (Form 137-A) supplemented with an Authentication Certificate issued by the Department of Foreign Affairs
Russia	Attestat Attestat (Аттестат о среднем (полном) образовании) Appendix to attestat Certificate Unified State Examination Results Certificate (Свидетельство о результатах единого государственного экзамена)
Georgia (Sakartvelo)	Secondary education Secondary School diploma (Sashualo Skolis Atestati) or General Education Diploma (Sruli zogadi Ganatlebis Atestati) Results of the Unified National Examinations (Ertiani Erovnuli Gamocdebi)
South Korea	Secondary Education Certificate of Graduation and Academic Transcript issued in English and sent directly to our office in a sealed and stamped envelope by the school; Results of the Korean College Scholastic Ability Test (if you have not taken the test, you should notify us).
Spain	Título de Bachiller Título de Bachiller An examination certificate (Prueba de Acceso a la Universidad) (if taken) Academic Certificate (Historial Académico de Bachillerato/Certificación official) Please note that documents issued in Spanish should be supplemented with an official translation into English, Russian, or Lithuanian. A translation is considered to be official when it is bound to a certified true copy of the document in the original language and is attested by the translator’s signature.
Sri Lanka	General Certificate of Education (Advanced Level) Official statements of General Certificates of Education (Ordinary Level and Advanced Level) posted directly to the Mykolas Romeris University (International Admissions, Ateities str. 20, LT-08303 Vilnius, Lithuania) by the Department of Examinations in a sealed and stamped envelope.
Sweden	Examensbevis Examensbevis
Tajikistan	Шаходатнома дар бораи тахсилоти миёнаи умумй (свидетельство об общем среднем образовании) Шаходатнома дар бораи тахсилоти миёнаиумумй Appendix (табели чамъбасти бахохои азхудкунй) to the Шаходатнома дар бораи тахсилоти миёнаи умумй Official results of the centralized examination for admission to higher education institutions in Tajikistan organised by National Testing Centre (Маркази миллии тестӣ)
Turkey	Lise Diplomasi Lise Diplomasi Transcript providing information on the last 4 years of study Results of taken YKS (from 2018), YGS and/or LYS examinations or previously organised centralised admission examinations
Turkmenistan	Şahadatnama orta blim hakynda (Аттестат о полном среднем общем образовании) Şahadatnama orta blim hakynda (or other equivalent document)
Ukraine	Aтeстат прo повну загальну серeдню освiту Aтeстат прo повну загальну серeдню освiту Додаток до атестата
United Kingdom	General Certificate of Education – Advanced Level (A level) General Certificate of Education (or another qualification comparable to at least 2 A levels)
United States	High School Diploma Diploma; Official academic transcript submitted in a sealed and stamped envelope; ACT, SAT, or AP examination results submitted in a sealed envelope; Documents attesting to completion of any postsecondary education (if applicable).
Uzbekistan	Ўрта маълумот тўгрисида Шаходатнома (Аттестат о полном среднем общем образовании) Ўрта маълумот тўгрисида Шаходатнома ўзлаштириш бўйича якуний бахолартабели to the Ўрта маълумот тўгрисида Шаходатнома Official results of the centralized examination for admission to higher education institutions in Uzbekistan organised by National Testing Centre (Государственного центра тестирования (ГЦТ))

Qualification Recognition

Recognition of Foreign Qualifications

The evaluation and recognition of prior qualifications is a part of Mykolas Romeris University (MRU) admissions process.
By submitting the online application you confirm that the documents are legitimate and that MRU can verify the authenticity of the documents by contacting its issuing authority and national ENIC/NARIC centre.
Documents uploaded must be in good condition and in full colour. Documents issued in languages other than English, Russian, or Lithuanian must be accompanied with an official translation into English or Lithuanian.
Before you apply make sure that you have a complete documentation package and that your qualifications are giving access to higher education according to the study programme level you are applying for at the MRU.

Recognition Criteria

The purpose of an assessment is to compare a foreign qualification with a similar level qualification awarded in Lithuania according to quality, profile, content, workloads and learning outcomes.
Your qualification will be assessed according to specific requirements for the programme you are applying for and whether your academic results are sufficient for studies at the MRU.

Right to Appeal

Recognition decisions can be appealed against to the Academic Recognition of Foreign Qualifications Concerning Higher Education Appeal Committee under the Lithuanian Ministry of Education and Science.

All appeals with supporting documents must be submitted to:
Centre for Quality Assessment in Higher Education
Ph.: +37052104778
Email: recognition@skvc.lt
Address: SKVC, A. Goštauto st. 12, LT-01108, Vilnius, Lithuania

The procedure of evaluation and recognition of academic qualifications

Fees

Application fee (non-refundable):

for Non-EU citizens – €100
for EU citizens and MRU Alumni – €50

Registration fee (non-refundable):

€50

Tuition fee (EU/Non-EU citizens) per 1 academic year: €2954 (academic year 2024-2025).

Fees applied for Ukraine citizens.

Payment information will be provided in the invoices issued in your online application form.

Student continues to pay the same tuition fee which was implied at the time of the admission.

Scholarships and Funding

List of scholarships

Regulations for granting Scholarships and Study Support at Mykolas Romeris University

International Admissions Office

Ateities str. 20, LT-08303, Vilnius, Lithuania

E-mail: study@mruni.eu
Phone: +370 5 271 4700
WhatsApp: +370 6 564 6682
Office: I-122

Programme's recommendations

Karolina Kardokaitė,
Student

While studying communication and digital marketing, I realized that even the craziest ideas can be heard and implemented. Our teachers are true experts in their fields, demonstrating respect to us, their students. The study program I got enrolled into is very diverse and full of good experiences, therefore three years of studies have just flown by!

Aistė Laurinavičiūtė,
Student

As a student of Communication and Digital Marketing degree program I developed a very clear understanding that it is not enough for a specialist in this sphere to only be familiar with certain theories or strategies. It is a must for him/ her to be interested in global news and trends. I got this understanding from my teachers, who sincerely shared their work experience and gave us wisdom and knowledge that can be applied in real situations.

Laura Lideikytė,
Student

Each day at Mykolas Romeris University brings us useful knowledge on communication and digital marketing. I am grateful for the competencies I received, opportunities I was offered and motivation I always feel. Teachers working in this study program are highly skilled, understanding and pleasant to work with. The study program itself is designed so that each student can assimilate both theoretical and practical knowledge, which I think will be extremely useful in pursuing our career goals in the future. I believe everyone should try to discover themselves as students in this study program and then be awarded a higher education diploma in social sciences!

Have questions? Contact us!

Information about Phone +370 5 271 4700

Email study@mruni.eu